19 Disciplinas
1.1 Introduction to Media and Digital Literacy
This unit introduces the evolution of media, the influence of digital platforms, and the importance of critical thinking. Highlights practical, collaborative learning through case studies, and develops skills in radio software management, multimedia editing, and AI in broadcasting.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes one case study, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is basic.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes one case study, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is basic.
1.2.1 Radio Automation Software
This unit explores the integration of radio software in broadcast environments, focusing on automation, efficiency, and staff coordination. Highlights the role of digital systems in enabling 24/7 operations and reducing manual workload. Develops practical skills for managing modern, technology-driven radio stations.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes links to video manuals, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is intermediate.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes links to video manuals, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is intermediate.
1.2.2 Audio Editing
This unit provides a structured introduction to audio editing with Audacity, aimed at radio professionals looking to enhance or consolidate their technical skills. Participants will engage in practical exercises using the software’s core features, gaining confidence in recording, editing, and exporting high-quality audio for broadcast.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes links to activities and video manuals, a list of additional resources, a quiz, and discussion questions.
The difficulty level of the unit is intermediate.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes links to activities and video manuals, a list of additional resources, a quiz, and discussion questions.
The difficulty level of the unit is intermediate.
1.2.3 Explore the potential of AI in Brodcasting
Focused on the integration of Artificial Intelligence in radio broadcasting, this unit equips professionals with the knowledge and tools to enhance programme management, analyse audience data, and create innovative content. Emphasis is placed on practical strategies to boost engagement and operational efficiency.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes links to five case studies, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is basic.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes links to five case studies, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is basic.
1.3.1 Photo Editing
This unit explores the growing impact of mobile devices on photography and photo editing. It provides a concise exploration of how smartphones have become essential tools for capturing, enhancing, and sharing visual content, combining accessibility with editing capabilities.
This unit consists of three video presentations in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes one case study, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is basic.
This unit consists of three video presentations in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes one case study, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is basic.
1.3.2 Video Editing
Focused on the role of video editing in contemporary media, this unit equips professionals with the skills to enhance production quality and develop effective communication strategies. It highlights key factors that influence video quality, the latest technological trends, and the growing role of video in social media and radio station strategies.
This unit consists of three video presentations in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes one case study, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is basic.
This unit consists of three video presentations in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes one case study, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is basic.
2.1 Introduction to Ethics
This unit introduces the basic concepts, terms, and principles of ethics in journalism, while also addressing a pressing contemporary issue impacting the media landscape—artificial intelligence. It explores the potential applications of AI in journalism and highlights both opportunities and ethical concerns. Through practical examples, such as the Reuters NewsTracer programme, it illustrates how AI can be integrated into journalistic work. At the same time, it critically reflects on the ethical dilemmas associated with AI adoption, to which the media sector often responds with hesitation. Trainees will gain a structured understanding of key ethical challenges related to the use of artificial intelligence in journalism.
This unit consists of three video presentations in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes two case studies, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is basic.
This unit consists of three video presentations in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes two case studies, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is basic.
2.2 Journalism Ethics
This unit addresses core ethical principles in journalism, including the distinction between ethics and deontology, freedom of expression, privacy protection, and conflicts of interest. It examines real-world cases to analyse the practical application of ethical standards in contemporary media practice.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes three case studies, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is intermediate.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes three case studies, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is intermediate.
2.3 Preventing Disinformation and Propaganda
This unit examines the production, dissemination, and prevention of disinformation and propaganda in digital media environments. It addresses key concepts such as disinformation, misinformation, and malinformation, and analyses strategies for detection, fact-checking, and strengthening media literacy to uphold ethical communication practices.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes one case study about the United States, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is intermediate.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes one case study about the United States, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is intermediate.
2.4 Media Policy Regulations
Media regulation differs across national contexts, shaped by legal traditions, political systems, and institutional arrangements. This unit explores key regulatory approaches in France, Germany, the European Union, and the United States, focusing on legislation related to press freedom, digital platforms, content moderation, and data protection.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is advanced.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is advanced.
3.1 Introduction to the Entrepreneurship
This unit provides an overview of entrepreneurship as a process of developing innovative business initiatives. It examines the main characteristics of entrepreneurial activity, different types of entrepreneurship, and the broader economic and social benefits associated with new business creation.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes one case study, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is basic.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes one case study, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is basic.
3.2 Business Model Canvas
This unit introduces the Business Model Canvas as a framework for planning and improving media strategies. It focuses on how local and regional radio stations can use the model to define value, engage audiences, and optimise social media presence and revenue generation.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes one case study, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is intermediate.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes one case study, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is intermediate.
3.3.1 Project Cycle Management
This unit presents the basic information and abilities necessary to comprehend project management in general and international development in particular. The Project Cycle Management (PCM) Guidelines from the European Commission (EC) and additional literature materials developed by this consortium partners will be used as a complete resource to help different stakeholders throughout the project lifetime.
This unit consists of three video presentations in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes three case studies, a list of recommended readings for self-study, quizzes, and discussion questions.
The difficulty level of the unit is advanced.
This unit consists of three video presentations in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes three case studies, a list of recommended readings for self-study, quizzes, and discussion questions.
The difficulty level of the unit is advanced.
3.3.2 Fundraising
In this module we will deal with the topic of project financing. After this course, you will have an insight into the full range of EU funding opportunities, know how to check your ability to apply for a project, how to find relevant partners and get a simplified overview of EU funds.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes one case study, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is intermediate.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes one case study, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is intermediate.
4.1 Introduction to Marketing and Communication
This unit provides a comprehensive overview of marketing and communication strategies tailored for local and regional radio stations. It examines the foundations of marketing, audience segmentation, and branding, while also exploring how to develop effective strategies within the European media regulatory landscape. Emphasis is placed on selecting and combining traditional and digital communication channels, setting SMART goals, and using performance indicators to monitor audience engagement and optimise impact.
This unit consists of three video presentations in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes four case studies, a list of recommended readings for self-study, quizzes, and discussion questions.
The difficulty level of the unit is intermediate.
This unit consists of three video presentations in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes four case studies, a list of recommended readings for self-study, quizzes, and discussion questions.
The difficulty level of the unit is intermediate.
4.2 Brand and Reputation Management
Focused on the development and communication of organisational identity, brand, image, and reputation, this unit examines how local and regional radio stations define their core identity, shape public perception, and maintain credibility and trust. It addresses internal and external factors influence identity and explores practical strategies to strengthen public perception and long-term reputation.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes three case studies, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is intermediate.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes three case studies, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is intermediate.
4.3 Event Management
This unit covers the main stages of event management: planning, coordination, execution, control, and evaluation. It examines the structure and roles of event teams, the definition of objectives, budget management, logistics, and promotion. It also includes tools for monitoring, performance measurement, and post-event analysis.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes one case study, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is intermediate.
This unit consists of one video presentation in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes one case study, a list of recommended readings for self-study, a quiz, and discussion questions.
The difficulty level of the unit is intermediate.
4.4 Media Buying and Sponsorship
This unit addresses key strategies for sustaining and increasing revenue in local and regional radio. It covers media buying and sponsorship models, explores profitability in a shifting media landscape, and presents methods for monetising social media and digital platforms. It also examines the potential of mobile applications and online tools for extending audience reach and supporting new business models.
This unit consists of four video presentations in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes two case studies, a list of recommended readings for self-study, quizzes, and discussion questions.
The difficulty level of the unit is advanced.
This unit consists of four video presentations in English, with alternative versions available in Croatian, Portuguese, Macedonian, and Slovak. The unit also includes two case studies, a list of recommended readings for self-study, quizzes, and discussion questions.
The difficulty level of the unit is advanced.
